meet our CEO

For close to three decades Eric Hicks, CEO/Founder of a New York City based company called

“GAME OVER” , has introduced “social entrepreneurship” to  thousands of youth through

athletics, simply because he has been a

fixture in the community. As a Division 1 walk

on basketball alumnus of St. Bonneventure’s

University and a former student athlete at

PSAL Truman High School, Hicks set out to

create his own apparel company as a direct

alternative to other sports brand. As he

looked to change the Sports industry,

especially for Blacks in America from just

consumerism to “social entrepreneurism” he

came up with the Game Over name. As he so

often put it, “Game Over to Blacks not

becoming owners in an industry where they

help to make hundreds of billions for the sporting industry… that Game is Over!”

Through the years GAME OVER has become many things to many people, it has become a

household name, especially for young people who grew up with and embraced the

brand! Throughout the years, in addition to the Game Over apparel, they have created a

number of products and services such as a unique Game Over basketball and football trophy.

This trophy is the first to have a Black man and woman on it as a symbol of Victory. A host of

NBA players have embraced and received this trophy such as Rolando Blackman, Mark

Jackson, Stephen Curry, Kemba Walker, Royal Ivy, Stephon Maurbury, Kenny Smith, Vince

Carter, Walt Frazier, and many others to name a few. Game Over produced a weekly television

show in conjunction with Madison Square Garden Networks call Shak’n, Last Man Standing

One on One Tournament with MSG and McDonalds, sponsored the top basketball Summer

leagues in NYC, recently rebuilding basketball courts throughout NYC, most notable Hick’s

hometown Co-op City. Game Over established their very own basketball facility called the

Brooklyn Stuydome and the creation of his latest venture, Tri-21 3on3 Tournament.

These young people watched Mr. Hicks, who was a resident of Co-op City in Bronx, single

handedly challenged a multi-billion dollar sporting industry. They watched him come up with

creative and innovative ideas that directly impacted their lives. They watch him bring top NBA

basketball players back to the hood. Twenty years ago Eric Hicks met Legendary Basketball and Life Coach and community leader Ted Gustus. During those years they worked closely to create positive activities to improve the quality of life for student athletes throughout New York City.

The Services:

Game Over Sports & Entertainment Company offers a wide range of services to student-

athletes:

1. Professional Development: Providing professional development to Coaches, Athletic

Directors, Officials, Team Managers, scorers, teachers and volunteers directly working

with student athletes throughout the city schools, high school, middle school and

elementary schools.

2. Team Uniforms & Awards: Providing custom designed team uniforms and awards for

teams.

3. Basketball Training for Student Athletes: We provide one on one, team, and group

training sessions for student athletes.

4. Coding & Gaming through Basketball: Teaching and coaching student athletes in the

area of Coding and Gaming.

5. Broadcasting: We provide training for students who are interest in broadcasting in

sports. Giving students an opportunity to get behind the cameras

6. Court & Gym Renovation: We are able to renovate gymnasium, includes new

backboards, new court, wall padding, stands, scoreboards, etc.

7. Sports League, Camps and Tournament Consultation: Consulting work in setting up sports

leagues and tournaments.